Last week, Cake & Loaf Bakery did what they do every single day. They made a custom cake for a client. This particular cake however, happens to have gone viral and has been named “The Gayest Cake In The World”! In fact, the cake has earned itself the top spot on Google Images’ search for “Gay Cake”. Huffpost, Buzzfeed, PinkNews and Out Magazine have all featured this work of art and helped share it with the world.
A friend asked me a life-changing question a few months ago.
If you’re close to me, there’s a chance I’ve asked you, too.
Over the past two months, I’ve asked approximately 600 people this question. I’ve seen the answer inspire joy, fear and even reduce people to tears.
"Canadians smile on the street but they don't invite us in."
Her words stopped me in my tracks as I stood in front of the class I was leading: Marketing For Immigrant Entrepreneurs. For the first time in over ten visits as a guest speaker, I realized it was time for me to stop talking and start listening.
I speak about community often. If you've attended any of my recent workshops, you'll know that I encourage attendees to replace the word "customer" with the word "community."
Community implies relationship
Customer implies transaction.
First day of school.
First day of work.
And now, first blog post. I've blogged for clients (or bosses) for years but this is somehow very different. After all, its the first time "I've-written-a-business-blog-for-myself".